Brand Guide

Font

Sans

Golden Color (main)

Color code: #FBC178

• Infographics (example)
  • Headers
  • Key words
  • Key parts of visuals
  • Arrows
    
• Newsletters
  • All headers and links (example)

Golden Color (secondary | darker)

Color code: #FBB44C

• Buttons on the website
  The button text is white (#FFFFFF) for these buttons.
  Example of page on the website with quite a few such buttons.
  
• Links on the website (example)

Green Color

Color code: #21CD9C

• Buttons (that should have high affordance e.g. “Try the free newsletter“)
  The button text is white (#FFFFFF) for these buttons.
  

Main Text (white)

Color code: #FFFFFF

Black Background

Color code: #000000

Dark Greyish Background

Color code: #1F1E1D