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Key Points
- Prioritize fun as the foundation of any pursuit
Fredrik emphasizes that loving what you do is essential to pushing through challenges and achieving excellence. Without it, even talent won’t lead to mastery, as seen in his career where fun drove daily practice and sustained motivation despite travel and injuries. - Seek out open, inclusive communities early
The skateboarding culture’s welcoming nature allowed a 9-year-old Fredrik to join older skaters without barriers, highlighting how supportive groups accelerate growth by providing belonging, shared experiences, and natural mentorship. - Embrace ingenuity and persistence from humble beginnings
Starting with borrowed or homemade boards (like Fredrik’s wooden plank snowboard) teaches resourcefulness. Turning limitations into opportunities builds resilience and a lifelong drive to experiment and improve. - Balance passions, but specialize when necessary
Fredrik thrived doing skateboarding and snowboarding 50/50 until age 16, when rising levels forced a focus on snowboarding; this shows the value of exploring broadly before committing deeply to high-stakes goals. - Treat competitions as showcases of preparation
Rather than fixating on winning, Fredrik approached events as chances to display practiced runs, reducing pressure and making success a byproduct of consistent effort and enjoyment. - Maximize time on the activity when resources are limited
For those with only 20% effort to give, Fredrik advises prioritizing board time and fun over gym sessions, as immersion builds skills intuitively while keeping motivation high. - Rebuild trust after setbacks through gradual exposure
Post-ACL injuries, Fredrik regained confidence by warming up extra and attempting hard landings immediately. This “get back on the horse”-mindset prevents fear from compounding and restores mental strength. - Stay relaxed and social before high-pressure moments
Fredrik flipped into focus like a “light switch” by chatting casually at the gate, avoiding isolation. Balancing sharpness with relaxation via interactions helps trust the process without overthinking. - Extract positives from lows to maintain momentum
After a concussion sidelining him from the Vancouver Olympics, Fredrik reframed it by noting “there’s always another competition,” turning disappointments into fuel for recovery and future opportunities. - Pay it forward by creating inclusive spaces
Through co-founding Playground, Fredrik mentors the next generation by way of accessible facilities and events, repaying early community support and fostering broader participation in action sports for personal and collective growth.
Transcript

Intro
[Video of Fredrik Austbø skating and snowboarding.]
Joachim’s Intro of the Guest

Today’s guest is Fredrik Austbø.
He’s a pioneering figure in skateboarding, who achieved remarkable success as a dual-pro athlete in both skateboarding & snowboarding, peaking at 300+ yearly travel days.
In 2003, at just 15, he won the Norwegian Skateboarding Championships in both streetpark and bowl,
showcasing his versatility and dominance in the sport. His early talent led to his recruitment by the Session team in the late 1990s, where he became a key figure in Norway’s skateboarding scene.
Austbø’s unique skills enabled him to win numerous European skateboarding competitions in the early 2000s, establishing him as one to watch in the sport.
He also dominated European snowboarding competitions in the early 2000s, demonstrating his technical precision and bold style. At 17, he became Norway’s youngest Winter Olympian since Sonja Henie, competing in halfpipe at the 2006 Torino Olympics. And, later competing in halfpipe at the 2010 Vancouver Olympics.
Beyond competing, he co-founded the 3500 sqm action sports center, Playground,
fostering the next generation of skaters, and leads Uro Studios, a sustainable sneaker brand,
further cementing his influence in skate culture.
…and now dear friends, my conversation with Fredrik Austbø.
⏱️ Timestamps
00:00 – Intro.
00:35 – Intro of Fredrik Austbø.
02:52 – Origins of passion for skateboarding.
04:31 – Mentorship: Joining older skaters and building skills in the welcoming community.
06:31 – First meeting with snowboarding, and the early days.
11:16 – Career pivot at age 16 amid rising levels and sponsor influences.
13:46 – Skate pinnacle at age 15.
16:38 – Competing in the Olympics in 2006 and 2010.
23:36 – Injury battles in 2007-2008 and rebuilding trust mentally.
33:45 – The training grind of a professional.
48:06 – Collaborating on gear design, testing and epic catalog shoots worldwide.
59:46 – Brand launch: co-founding Uro Studios which embraces FOMO spirit.
01:07:51 – Community hub: building Playground to foster next-gen action sport athletes.
🔗 Episode Links
- Fredrik’s Instagram
- Playground
- Uro Studios
- Tim Ferriss Experiment – Learning to Surf w/ Laird Hamilton

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