The documentary "Supermensch: The Legend of Shep Gordon" covers his astounding career, the entertainment industry, how artists and legends are created and the interesting psychology behind building an image. More than anything this is a film about how to live a happy life, by putting other people first and not expecting anything in return. It is also a lesson in how to build brands, how to read your audience in order to orchestrate the most impactful acts of PR and Marketing. Read on for the key points.