Key Points from my Conversation with Jan-Ole Hesselberg

YouTube thumbnail featuring the title 'DON'T TRUST YOUR CERTAINTY' alongside a photo of Jan-Ole Hesselberg, with a dark background and the Accelerated Learning golden brain logo partly visible in the background.
Thumbnail of the Accelerated Learning podcast episode with Jan-Ole Hesselberg.

Key Points

  • Name What You Cut Away
    A decision always cuts something else away, so name the opportunity cost before you choose. After a hard-to-reverse choice, stop steering through the rearview mirror and put your attention on the road you actually picked.

  • Spend the Time You Have Purposefully
    Gut feeling will show up anyway. It’s a bad strategy for the 20 min you do have available. For hiring, money, and other repeats, decide in advance how you will spend that time instead of calling time pressure an excuse to skip a proper process.

  • Assume Your Decisions Are Biased
    Fast mental shortcuts keep you safe in potentially dangerous situations, but they also affect your judgment toward e.g. authority bias or anchoring. For important decisions, assume you are being biased and build a process that dilutes this as much as possible.

  • Views Not Shared Compound
    Tiny meeting silences stack: “they’ve already thought of it,” “I don’t want to look argumentative.” If several people swallow four comments each, the group quietly converges on conformity and weaker information.

  • Judgments First, Status Last
    Collect independent views before anyone sits down together. In the room, share strengths and weaknesses, not scores or “we should hire her,” and let the person with the most status speak last.

  • Vote Instead of Reading the Room
    End with an advisory vote, instead of reading the room. Otherwise you can lock in a plan most people privately dislike, then watch morale leak later when they finally say so.

  • Feeling Rigorous is not Consistency
    Feeling rigorous is not the same as being consistent. When you can, run the same case past two people or two panels and treat large disagreement as a process problem to be solved, not proof that one side “got it.”

  • Write the Bet Before the Result
    Write the bet down before the outcome arrives: what would count as success, by when, on which metric. If you skip that, hindsight and confirmation bias will rewrite the story until you look wiser than you were.

  • Don’t Trust Your Certainty
    Confidence is a weak signal that you are right. People who say they are 90% sure are often right far less often. Stay open to a second look even when the answer feels obvious.

  • You’re Already Designing the Choice
    You cannot avoid shaping other people’s choices. The salads or the burgers will sit at eye level either way. Work on the choice architecture on purpose, and remember that what the people around someone actually do predicts their behavior better than the values they recite.


To learn more about decision-making read:
Effective Decision-Making: Strategies for Life’s Choices





Episode Details

Two men smiling during a virtual call, with one man wearing glasses and a black zip-up sweater and the other in a black shirt, both appearing engaged and friendly.
Jan-Ole Hesselberg and Joachim H. Andersen in conversation


Intro

“How we make decisions and that we are very often not aware of what influences us.“
“If you pick at random psychology study from those years, it’s more likely that they are not true than they are true.“
“If you know what the most senior judge thinks in a case, you know the outcome of that case with 96% certainty.“


Joachim’s Intro of the Guest

A smiling man wearing a black shirt against a dark background with the text 'BOOKED' overlayed in orange.
Photo credit: Sturlason


Today’s guest is Jan-Ole Hesselberg.

I’m fascinated by how we think and the forces that influence our judgments and choices. I’ve been intrigued by books like “Nudge“, “Predictably Irrational“, “Influence: The Psychology of Persuasion“, “Thinking, Fast and Slow,” cognitive biases, and so on.

At this stage, Jan-Ole is one of Norway’s most respected voices on psychology, decision-making, and research ethics.

He’s a trained psychologist, currently pursuing a PhD in decision theory, and serves as Chief Program Officer at the Dam Foundation and Program Manager at the Kavli Trust.

He’s a popular public speaker, writer, podcaster, and occasional TV co-host, best known to many from Folkeopplysningen (with Andreas Wahl), and Typisk deg (with Petter Schjerven). In these shows, he makes science and psychology understandable and useful for everyday life.

He’s been an advisor to the Rema 1000 management (the 2nd largest grocery store chain in Norway), and recently gave a talk to the largest sovereign wealth fund in the world (Norway’s Government Pension Fund Global) on decision-making.

He’s also the author of the acclaimed book “Bedre Beslutninger”, which translates cutting-edge decision theory into practical tools we can all use to think and make better choices.

…and now dear friends, my conversation with Jan-Ole Hesselberg.


⏱️ Timestamps

00:00 – Intro
00:35 – Guest Intro
06:24 – Two modes of thinking behind every decision
17:13 – How much published psychology research actually holds up?
25:51 – The lowest-hanging fruit for better group decisions
37:27 – How teams end up choosing what nobody wants
49:03 – What 10,000 Supreme Court votes quietly reveal
55:06 – How random are expert funding decisions, really?
1:08:48 – The surprising power of a famous name
1:15:16 – Does anonymizing CVs really make hiring fairer?
1:24:05 – Two biases that keep false beliefs alive
1:37:13 – Nudging, choice architecture, and the organ donor puzzle
1:41:57 – Practical advice to make better decisions this year


💬 Key Quotes

  • Stop Driving by the Rearview Mirror
    “If you’re still dwelling on the alternatives after the decision has been made… it’s like driving a car and navigating through the rearview mirror. You need to have your eyes on the road.”

  • The Minutes You Have Can Still Be Wasted
    “You have the time that you have, and it’s possible to spend that time badly. There’s never an excuse for not thinking about how you make those decisions.”

  • Arguments, not Verdicts
    “When they could talk about conclusions, they agreed more in 96% of the discussions. When they couldn’t talk about their conclusions, that number dropped to 54%.”

  • Agreement You Never Checked
    “The paradox is that you can end up making a decision that most people disagree about. Most people in that meeting might disagree, but no one says anything.”

  • One Voice Can Be the Whole Court
    “If you know what the most senior judge thinks in a case, you know the outcome with 96% certainty. There are five judges, but if you know what one of them thinks, you know the outcome.”

  • Feeling Certain is a Weak Signal
    “When they say they are 90% sure, on average they are right 37% of the time. Don’t take your assumptions and your confidence for granted as a signal of whether you’re right or wrong.”



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